Resume

Resume

BRIGHAM AND WOMEN'S HOSPITAL | Marketing Project Manager | Boston, MA | 2012 to Present

Responsibilities: Develop and implement marketing strategies for Clinical Centers of Excellence in Neurosciences, Women’s Health, Lung and the Departments of Otolaryngology and Radiology. Responsibilities include development of national and regional media campaigns, management of paid search activities, redesign of department websites, and creation of communications for referring physicians and patients. Also lead teams responsible for creating content for YouTube channel and award-winning blog.
Achievements: National media campaign for Neurosciences achieved more than 58 million impressions, over 1,500 video views and nearly 2,400 white paper downloads in launch year; led redesign of video program and supervised production of 68 opinion leader videos which have received more than 80,000 YouTube views in two years; achieved year over year traffic increases on social platforms as follows: blog, +72% and YouTube, +94%.

BOSTON UNIVERSITY | Instructor – Health Communication Graduate Program | Boston, MA | 2016 to Present

Designer and instructor for new course in digital health communications certificate program: Social Media Strategies and Tactics for Health Communicators.

BOSTON UNIVERSITY | Course Facilitator - Health Communication Graduate Program | Boston, MA | 2011 to 2015

Responsibilities: Collaborate with instructor teams to present and deliver online interactive educational material for graduate program in Health Communication. Moderate discussion forums, address subject matter and technical questions, provide individual educational support, and assess student performance for groups of 12-14 students.

Courses: Ethical Issues in Medicine and Public Health Communication; Contemporary Public Relations; Introduction to Health Communication;
Epidemiology for Health Communicators, Media Relations, Contemporary Health Care Marketing, Interactive Marketing Communications.

HARVARD PILGRIM HEALTH CARE FOUNDATION | Communications Specialist | Boston, MA | 2010 to 2012

Responsibilities: Managed online communication strategy for foundation of private health insurer.

Achievements: Redesigned foundation website; created foundation's digital publications; developed long-term communications strategy.

SCHWARTZ CENTER FOR COMPASSIONATE HEALTH CARE | Social Media Consultant | Boston, MA | 2009 - 2011

Responsibilities: Managed the development and implementation of social media strategy for non-profit organization that provides education and training to hospitals to improve communication between health care providers and patients. Educated colleagues on how to leverage social media to increase visibility and awareness of organizational mission.

Achievements: Redesigned blog and successfully migrated it to independently hosted site; created content and provided management for seven social communities; consistently grew traffic, subscriptions and engagement in social media communities; created metrics to track and monitor impact of social media strategy.

PFIZER | Healthcare Representative | New York, NY | 1999 -2001

Responsibilities: Managed sales territory ($9 million annual sales) for Roerig Division, Chicago North district. Promoted seven pharmaceuticals to numerous physician specialties and hospitals.

Achievements: Significantly grew territory sales, improving sales rank from 58th to 18th out of 60 territories in Midwest region; increased Zoloft territory market share from 14.8% to 18.7%, making Zoloft the number one prescribed SSRI antidepressant for 18 straight months; successfully launched new anti-psychotic: achieved #7 regional sales rank within two months of launch; named District MVP by colleagues for leadership skills.

PHARMACEUTICAL RESOURCES GROUP | Sales Representative | Union City, CA | 1998 - 1999

Responsibilities: Representative for contract sales organization. Promoted wound care product to dermatologists, plastic surgeons and pharmacists.
Achievements: Tripled territory dollar sales.

INDEPENDENT CONSULTANT | Lake Forest, IL | 1997

Responsibilities: Developed sales and marketing strategies for start-up firm with new pediatric product.
Achievements: Recommendations on product sampling and promotion implemented by management team.

PROFESSIONAL DETAILING NETWORK | Sales Representative | Princeton, NJ | 1989 - 1990

Responsibilities: Managed sales territory for leading contract pharmaceutical sales organization. Clients included three Fortune 500 corporations.
Achievements: Surpassed all sales call goals on all contracts and successfully launched two new products.

J. LLOYD JOHNSON ASSOCIATES | Management Consultant | Deerfield, IL | 1985- 1987

Responsibilities: Directed the design, execution and presentation of consulting studies for specialty health care consulting firm. Clients included hospitals and health care corporations. Served as project leader on four of ten projects.
Achievements: Completed feasibility study of hospital laboratory that resulted in successful resumption of in-house laboratory services, contributing several million dollars of profit to hospital; forecasted clinical demand of magnetic resonance imaging for equipment manager; formulated price and positioning strategies for major health care firm introducing DNA fingerprint test based on interviews with experts in medical legal and forensic communities.

Individual Citation - Excellence in Graduate Education, Health Communication (view here)

UNIVERSITY OF CHICAGO | Booth School of Business | Master of Business Administration, Marketing | 1985

Dean's List

UNIVERSITY OF ILLINOIS | College of Commerce | Bachelor of Science, Finance | 1981

James Scholar
Graduation with Highest Honors

HARVARD EXTENSION SCHOOL COURSE | Marketing and Social Media for Web 2.0 | Spring 2009